This is a business focused case study of our recent launch of the CIPR website. For a technical overview instead, read about the CIPR site on our tech blog.
The Chartered Institute of Public Relations is the professional body for the PR industry in the UK. With around 9,500 members, it produces policy, guidance, training [...]
Posts Tagged ‘user experience’
CIPR launches new website
The Business of Risk
This week, the Japanese stock market suffered a serious blow when a trader accidentally sold 610,000 shares in J-Com, a recruitment company, for 1 yen (half a penny) each. The scale of this error becomes apparent when you realise that the broker concerned had intended to sell only one share, for 610,000 yen (£2,893).
Oops [...]
Ghost Writing
The human brain is fantastic at filtering information. So good, in fact, that almost all of what you see is de-prioritised and instantly forgotten to make room for stuff that’s deemed worthy of further scrutiny. This happens online as well – is your message getting through?
You may remember the film Mercury Rising, in [...]